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Non-Profit PFs Won’t Like This – Facebook, The Latest PF, Is Going To Take Your Share

July 27, 2016

Facebook is charging back into the payments space but this time charging hard — taking 5% on every donation it processes through its recently launched non-profit features, announced to page administrators Tuesday. Facebook introduced a Donate button for 19 select non-profits in 2013, but didn’t charge a fee, instead sending 100 percent of donations to the charity. The social media giant says of each donation made through Donate buttons that keep donors on a non-profit’s page:

“We’re committed to building products that make it as easy and safe as possible for people to contribute to the causes they care about. To make this possible, starting in August, 2% of contributions will be used to cover a portion of the costs of nonprofit vetting, security, and fraud protection, operational costs and payment support and 3% of contributions will go to payment processing. The remaining 95% will go straight to the nonprofit. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from these charitable giving tools.”

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