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MasterCard Uses Golf To Demo Virtual Reality

March 24, 2016

MasterCard, which has sometimes struggled with Internet-of-Things (IoT) efforts, used a golf tournament to (dear readers, please forgive me for what I am about to perpetrate) gulf the digital divide from putting green on a golf course’s putting green. (Whatever you just said, I probably deserved it.)

In all fairness, MasterCard put on an impressive virtual reality demo at its sponsored Arnold Palmer Invitational. “While out on the course, golfers might simply tap their golf glove at the point-of-sale to buy refreshments from the beverage cart,” said a MasterCard statement. “MasterCard is taking it a step further with a concept designed in collaboration with Wearality, an Orlando-based start-up that designs virtual reality glasses and wearables, to allow consumers to identify an item within the experience – such as a golf shirt – and buy it without leaving the virtual world.” Let’s put this into context.

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