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Why The ChasePay/Starbucks Deal Makes A Difference

February 25, 2016

When Chase revealed on Tuesday (Feb. 23) that it had cut a deal with Starbucks to incorporate ChasePay into the SBUX mobile app this year, it signaled that ChasePay needs to be taken seriously. More precisely, it means that the mocha-merchant mobile-powerbroker takes ChasePay seriously, which is perhaps the best endorsement it could get.

ChasePay’s previous big deal was with MCX, which, to be fair, isn’t exactly the endorsement you want in mobile payments to be taken seriously. But for those care about mobile money—and who in this space doesn’t?—nobody disses Starbucks.

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