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Visa Offering More Goodies For PF Merchant Magicians

February 11, 2016

When Visa on Tuesday (Feb. 9) officially rolled out its Visa Consumer Transaction Controls program, it provided puzzle pieces that payment facilitators are much better positioned to use than others in the payments arena.

What the program does is it allows account holders “to set simple, convenient, and effective spending controls, receive transaction alerts, or even temporarily suspend their accounts using a simple on/off feature,” Visa said. “Spending controls can be applied to different transaction types, date ranges, or overall card spending to offer consumers visibility and control over their money. Alerts can be sent by text, mobile app, or email in when transactions take place.” The magic is that these are capabilities that Visa will support, but others will have to put the programming effort into integrating these apps, mobile devices and anything else. The apps that PF merchants will be using can leverage these or not. Few merchants will see much reason to put in the development talent to make them happen as they don\’t directly boost sales. That\’s where PF magic comes in.

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