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The Bank ATM Deals With ApplePay Promise What NFC Needs: Normalcy

February 5, 2016

When the news hit recently that Bank of America and Wells Fargo were preparing to integrate Apple Pay into their ATMs–on top of an existing deal with Android Pay–it promised a healthy dose of what NFC wallets need more than anything else right now: Normalcy.

At a practical level, the banks can position this as little more than an attempt to eventually phase out the plastic ATM card, not to mention then greenbacks they represent–which, of course, is true. But payment facilitators and others are relying on mobile wallets becoming more than a novelty for the geekiest of shoppers at a handful of the most tech-friendly retailers. For them, the ATM move has delightful potential.

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