Can Big Data Change The Hotel Industry?

February 5, 2016

Ever wonder why it is so hard for people to change? There are two reasons, (1) You must be willing to admit there is something that needs to be changed and (2) Change is scary. Most people do not like to admit that they are doing something wrong or they can\’t even see the issues that are right in front of them. Not only is it hard for people to accept that change is necessary, but then actually taking that first step in a new direction can be frightening. The worst part about fearing change is that in reality, change can be a marvelous thing!

When it comes to the hotel industry it is Big Data that can open the blind eye to the need for change. More often than not, the reason for any hotel\’s issues is withing their own doors. Hotels need to be given the insight from Big Data to help them see the true opinions from their customers. If the hotel business is centered around hospitality, the customer\’s opinion should be of the utmost value. This is why Big Data can be so incredibly helpful to the hotel industry. Check out this podcast to learn more about the process of change from someone who worked in the hotel industry for over 25 years.


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