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Big Data Makes Big Profits For Casinos

January 21, 2016

I recently took a trip to the infamous Las Vegas and as I walked through the rows of flashing lights and sounds of slot machines I couldn’t help but think about the amount of data each casino must produce. In Vegas especially, casinos are packed full of slot machines seducing people to come test their luck and their money. With so many different machines to choose from, how do casinos know which slots to fill their floors with?

All of the slot machines are equipped with the bells and whistles of flashing lights and catchy tunes, so there must be some sort of sensory appeal that draws a person to one specific slot machine and not another. This is where Big Data comes in. Casinos can track which machines are more popular than others. The data can also determine if the slot machine remains popular even when people are losing money on it.

If people are losing money while playing on a slot machine and they continue to sit there, it must be a really great game. Well, what constitutes a great game? For some people it is the machines that have a fun theme, like a favorite movie or television show and for other people it is the quiet, straight forward keno games. Big Data can show casinos which machines are more appealing and even give them an idea of where to strategically place certain games to attract the most players. The more attractive a casino’s games are, the more money they will make, which is a part of why Big Data is heavily used in Las Vegas.

As for me I like the machines with interactive bonuses and games, but because of Big Data I’m sure the casinos already know this about me!

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