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Holiday Shopping With Big Data

December 26, 2015

For as long as I can remember, my mother would be the first one out the door for Black Friday Sales and spend days at malls shopping for the best price on Christmas gifts. For most people this is a pretty typical example of how holiday shopping gets done.

With technology becoming increasingly more popular and almost everyone owning a smartphone, holiday shopping is going mobile. Google shows that over half of this year’s holiday shoppers planned to buy their gifts online. As Big Data continues to aid companies in advertising more accurately, the online shopping experience is easier and more accessible than ever before.

Now that online is becoming the preferred method of  shopping, the mad rush in the stores is all but gone. People are saving time by conveniently shopping on their smartphones or from their home computer. But of course with an upside always comes a downside. The more people shop online, the harder mail deliverers have to work to get those gifts to their homes by Christmas.

Postal Service, UPS, and FedEx workers are putting in extra long hours of hard labor to ensure you a merry Christmas morning, so please be kind to your mail man and thank him or her for their sacrifice this holiday season!

Merry Christmas!

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